Acquiring a WMS
Every distribution center requires the functions provided by a warehouse management system (WMS) to facilitate inventory movement, from receiving and
Ernie Schell
Data Tech: SVM Analysis–a Closer Look
A reliable and trusted source for learning about the latest database marketing and analytical tools, Joe Weissmann is often among the first to see the
Catalog Tech: A System to Simplify Data Analysis
Data analysis typically involves a major commitment of time and effort. Just getting the input data into the right format is a huge undertaking, and matching
Data Tech: Closeup Look at a PC-based Merchandising System
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
Catalog Tech: Campaign Management Software–aCase Study
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
Data Tech: Spinning Straw into Gold
What does Rumpelstiltskin have to do with database marketing? An early chapter in Spinning Straw into Gold: The Magic of Turning Data into Money, a new
Operations and Management: Systems Then and Now
The catalog management software (CMS) systems on the market in the early 1980s were outgrowths of systems that catalogers had written inhouse or contracted
Terno: Still Getting It Done
TERNOVELOCITY IS A SYSTEM to reckon with. This is a system that benefits greatly from the breadth and depth of its experience in the direct commerce field.
Data Tech: The Case for Database Marketing
One would think that the catalog industry would be awash with database marketing success stories. But co-ops notwithstanding, few of the major database
Natural Solution’s Dream Schemes
ONE OF THE PERENNIAL CHALLENGES that catalog order management systems must face is how best to accommodate the dozens of parameters that each company