Franklin Chu
Franklin Chu is Managing Director for Azoya USA, a provider of turnkey cross-border ecommerce solutions to assist retailers looking to expand into China through a cost-effective and lower risk method. To date more than 35 retailers in 11 countries have partnered with Azoya to expand into China with ease, including French fashion retailer La Redoute, Sigma, Australia’s largest pharmacy group, Feelunique, Europe’s largest online beauty retailer, and Babyhaven, the U.S.’s premier retailer of juvenile products.
Global ecommerce holidays have become increasingly pervasive and lucrative, as ever-growing results prove. These insights from the 618 Festival will help U.S. merchants prepare for other upcoming ecommerce events, including China’s Singles Day, the biggest sales event in global retail.
China is a hot market for U.S. ecommerce sellers, with nearly 1.4 billion consumers who are tech-savvy, increasingly affluent and ravenous for American products. Taking a cross-border approach to the market reduces the risk and cost. Here are 5 tips to help you create ecommerce success in China.