How to Analyze Your Holiday Response
Now that the holiday season is over, it
Five Ways to Improve Prospect List Response
How do you improve results from prospect lists? With postage costs set to increase in January, this question will be even more of a concern in the coming year.
The Four Key Metrics for Predicting Sales
Response metrics are more than just a measure of how your most recent mailing performed. They are also your most powerful, predictive tools as a direct marketer.
RFM for Success: The List Inventory
Advanced house-file modeling techniques have their advantages. But nothing beats the simple recency, frequency, monetary list inventory as a quick, easy-to-read snapshot of your house file.