Kristen Groh
Kristen Groh is the North America Consumer Products Portfolio Lead at Publicis Sapient where she works with clients in the consumer products industry to help them transform into digital businesses to respond to consumers’ rapidly evolving needs and behaviors. In addition to her experience in CPG, Kristen has led client relationships in the Power Sports, Pharma, Heavy Machinery and Technology industries. Her career has evolved across creative, technology and strategy, always centered on the belief that experience drives brand affinity and data beats opinion. Her list of accomplishments includes delivering client success and driving measurable business results.
Although Facebook Shops is being marketed to potentially distressed small businesses, large Consumer Packaged Goods (CPG) companies should be paying attention as they think through their own strategies, especially given the shift in consumer shopping behavior caused by COVID-19.