During the past two months we talked about squinch, or square-inch post-mailing analysis, to help merchants and the creative team understand what is selling

Last month we began our discussion of the merchandising functions of or square-inch analysis, which helps the merchants and the creative team determine

This month, we’re going to begin looking at a number of the pre- and post-merchandise analyses, systems, and flow charts that you can use to improve your

Typically a catalog has dollars invested in inventory, equipment, furnishings, buildings, and certainly labor. But a cataloger’s most-prized asset in

Last month we discussed the cost of getting a customer, a key measurement for the “front end,” or the prospecting side of the business. Now, we look at

Last month we discussed the cost of getting a customer, a key measurement for the front end, or the prospecting side of the business. Now, we look at

Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend