Jennifer Sherman
As SVP of Product and Strategy at Kibo, Jennifer Sherman is responsible for the product management, business analyst relationships and product marketing organizations, and is crucial in charting Kibo’s corporate strategy and direction. Within the past year, Jennifer has led the successful integration of Kibo’s five product lines. Kibo first debuted as a company with the merger of Shopatron, MarketLive and FiveRun, and as a key player of the newly formed company’s leadership team, Jennifer led the selection of both Baynote and Mozu in the latter part of 2016.
Given consumer expectations, it’s no surprise that a seamless cross-channel shopping experience powered by an agile ecommerce environment is at the top of many retailers’ priority lists. Here are some back-end fundamentals they should implement in their ecommerce strategy.