Keeping tabs on Internet ads
Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not
Promise privacy and security
Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time
Into the Security Breach
I probably won’t win any awards for originality when I tell you that identity theft is an enormous concern. The Federal Trade Commission (FTC) recently
FTC eyes list firms
The FTC recently released three consent orders concerning three list managers that may have repercussions for all sharing of information for marketing
Revisiting Postal Reform
I apologize for writing about postal reform again, but there have been many twists and reversals on the reform front, as well as many rumors spreading
Do Spammers Walk Among Us?
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
Environmental Affairs: Ecology and Economy
Long before I came to work at the Direct Marketing Association, I learned the value of shopping at a distance. Who needs the traffic, the parking, the
Postal Service Reform: Why? And How?
In July the President’s Commission on the U.S. Postal Service issued its recommendation that the agency be reformed, citing the potential loss of first
Catalog Legislation: The Use-Tax Man Cometh
A tax issue aimed at catalogers and other at-distance marketers will soon become a central topic in Washington: use taxes. As has become habit, use taxes
Catalog Legislation: Greetings from Washington!
Taxes, e-mail, privacy, postal issues, and telemarketing (inbound as well as outbound) there’s a lot of new and pending legislation on all of these topics