How to Say You’re Sorry After an Email Gaffe
You just screwed up a mailing. Your palms sweat and a wave of panic sets in. Let
Jim Davidson
As an expert in retail and all things ecommerce, Jim brings over 15 years of experience in online marketing and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. His articles can be found in publications such as DMNews, ClickZ, TotalRetail and Multichannel Merchant.
4 Tips for Building a Subscriber Profile
Asking a customer for too much information could result in purchase or opt-in abandonment. Let
How to Segment and Use Your Customer Data
Consumers are accustomed to providing basic data points without much hesitation. Yet, many brands don
Why You Need to Plan Your Holiday Marketing in July
Even though July is months before the full roar of the holiday season, this is the time to kick off your planning for some of the potentially most time consuming tasks. Understanding which tasks benefit most from early planning will help ensure you move into the holiday season with your plan ready and a fully checked off to-do list.
4 Steps for Cleaning Up Your Marketing Database
These four steps will help you get started and guide you along a path to a streamlined database that can be leveraged for more advanced segmentation, detailed reporting, and dynamic content opportunities.
Ecommerce Critique: A Look at Abandoned Cart Messages
Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.
4 Ways to Screw Up Abandoned Cart Messages
Shopping cart abandonment rates are high, but so are conversion rates from post-abandonment emails, so you are missing a sizable opportunity by not sending them. Here are four things you will want to avoid when launching your post-abandonment email program.
Continuing the Customer Conversation In-Store and Online
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone. Here’s how you can continue the customer experience between the store and the ecommerce site.
Online Marketing New Year’s Resolutions for 2012
In 2011, merchants explored ways to establish a cross-channel brand presence and user experience and examined how best to best collect data, acquire customers and communicate effectively in this quickly changing landscape. With the peak holiday season wrapping up, let