Guild’s jewel of a catalog
Madison, WI-based The Guild, a purveyor of artworks, decor, and jewelry, made good on its promise to launch a spin-off this spring. Titled Artful Jewelry
Waiting for the activity to heat up
Anemic is one word to describe industry mergers and acquisitions activity during the first quarter, says Craig Battle, managing director of Princeton,
6 tips for selecting a printer
Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on
Muoio Up for Challenge at Lillian Vernon
Michael Muoio was never one to back down from a challenge. His latest challenge: leading White Plains, NY-based gifts and housewares cataloger Lillian Vernon
Montgomery Ward Catalog Lives
The legend of Montgomery Ward lives on: Although the venerable mailer had closed its big book general merchandise catalog in 1985, filed for bankruptcy in 1997, and went out of business in 2000, a Montgomery Ward catalog has been back in the mail for nearly two years.
ACCM Show Daily: Branding, the B-to-B Way
Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of
ACCM Show Daily: Keynoter Crutchfield’s “Touch of Class”
Chicago–When Ramesh Ratan, senior vice president of the Direct Marketing Association, introduced yesterday
The Guild Glitters with Catalog Spin-off
Madison, WI-based The Guild, the purveyor of artworks and artisan decor and jewelry, made good on its promise to launch a spin-off this spring.
ACCM Show Daily: Q&A with Ramesh Ratan
Just prior to ACCM, MULTICHANNEL MERCHANT caught up with Ramesh Ratan, senior vice president of the New York-based Direct Marketing Association, which with MULTICHANNEL MERCHANT produces the conference. Ratan has worked under John A. Greco Jr., president/CEO of the DMA, for the past two years.
Blair to Cease Envelope Mailings
In the press release announcing its first-quarter results, Warren, PA-based Blair Corp. attributed its 4.5% decline in sales to