Live from NEMOA: Keeping Up With The Changing Consumer
The consumer is changing
Live from NEMOA: Engage Customers In E-mail Marketing
E-mail marketing continues to provide the highest ROI of all marketing channels. But marketers could probably be doing a better job leveraging the medium
Live from NEMOA: Why Your Brand Should Be Like Elvis
Do you want to make your brand relevant in today’s mercurial consumer market? Then set yourself apart. Find one simple truth. Specialize. Be consistent. And be origina
USPS Issues Final Rule on Catalog Droop Test
The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or
Industry Watchers Question Legality of 2011 Exigent Postal Increase
As mail volume is predicted to keep plummeting, Postmaster General John E. Potter said in an address earlier this week that a modest exigent postal rate increase will be proposed for 2011.
PMG Potter Unveils New USPS Business Model
In his address today titled
QUAD/GRAPHICS BUYS WORLD COLOR
Printer Quad/Graphics in Late January Acquired rival World Color Press. The deal will create North America’s second-largest commercial catalog printer