Jim Tierney

Mark Your Calendars

| Jim Tierney

Back when the print catalog was your core if not sole channel for reaching out to customers, mapping out your promotional calendar was pretty simple:

What’s New at ASAP? Lots

| Jim Tierney

Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin’ Concepts, plans to make some significant changes this year. Last month it announced one of them: a new chairman of the board of directors.

Guitar Center Buys Instrument Mailer

| Jim Tierney

If at first you don’t succeed, try, try again: Guitar Center certainly took that adage to heart in its efforts to acquire South Bend, IN-based The Woodwind & the Brasswind. In late January, though, its purchase of the multititle mailer was approved

Celebrate Express Launches Umbrella Website

| Jim Tierney

The new Celebrate Express Website is a party of sorts, one to which all of its brands were invited. CelebrateExpress.com now offers products from Birthday Express, Costume Express, and 1st Wishes,