A checklist for organic and paid search
The ACCM Search Marketing Intensive session titled Integrating Your Organic and PPC Search Marketing: A Checklist for Merchants provided a look at best
Proprietary Knowledge
Offering unique product is crucial to success in today’s multichannel selling environment. And the only way to ensure that nobody offers the same merchandise
Spoiled for choice
Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and
WHERE ARE THEY NOW?
Then: British broadcaster BBC released the BBC America Shop print catalog in September 2001, three years after it launched its BBC America cable-TV network.
Direct Wine Sales to Texas Approved
Lone Star state residents can break out the bubbly: A U.S. district judge from the Northern District of Texas, Fort Worth Division, approved a preliminary injunction yesterday that will allow both in-state and out-of-state wine retailers to ship wine to customers in Texas.
Sara Lee Spins Off Hanesbrands Apparel Unit
Chicago-based food and consumer goods manufacturer/marketer Sara Lee Corp. is officially spinning off a separate, independent, and publicly traded apparel business named Hanesbrands.
Dover Saddlery to Acquire Dominion Saddlery
Equestrian products marketer Dover Saddlery is on a full gallop toward retail expansion.
Standard Mailers Could See 9% Postal Rate Hike
Better prepare to pay more in postage: The U.S. Postal Service on May 3 filed a proposal with the Postal Rate Commission (PRC) seeking an average overall rate hike of about 8.5%, with a 9% increase for standard mail. Priority Mail is proposed to increase by 13.8%; Express Mail by 12.5%; package services by 13.4%; and periodicals by 11.7%. The proposed price increases would take affect in mid-2007.
PoshTots Launches Content Site for Mamas
Upscale children
QuarkXPress vs. InDesign
Catalog designers tend to prefer one of two layout programs: QuarkXPress or Adobe InDesign. Quark loyalists praise its ease of use and ability to handle