Kelly’s Kids keeps maturing
Like its audience, Kelly’s Kids is growing. The children’s clothier is expanding its catalog circulation and mailing frequency to become a true multichannel
QuarkXPress vs. InDesign
Catalog designers tend to prefer one of two layout programs: QuarkXPress or Adobe InDesign. Quark loyalists praise its ease of use and ability to handle
Betty Crocker bids catalog goodbye
After 44 years, the Betty Crocker subsidiary of Minneapolis-based General Mills will print its final catalog edition this fall. The book’s online counterpart,
Home Depot Direct on an upscale climb
Having launched a triumvirate of catalogs during the past year, Atlanta-based retail giant Home Depot is hot on the trail of upscale buyers. The typical
Crosstown Traders Catalogs Head Cross-Country
Bensalem, PA-based Charming Shoppes has decided to close the Greenwich, CT, offices of its Crosstown Traders catalogs and consolidate them with the rest of the catalog operation in Tucson, AZ.
Swiss Colony Crashes Home Party Business
After nearly a year of tests designed to gauge consumer reaction and overall interest, Monroe, WI-based multititle mailer Swiss Colony in late February launched a separate direct selling arm known as Swiss Colony Occasions.
Scrapbooking Site Considering Catalogs
Scrapbooking, the art of preserving photos, articles and other memorabilia in special scrapbooks, has gone from a quaint hobby to a nearly $7 billion industry, according to the Crafts and Hobby Association (CHA).
Home Decorators Conducting “Blind” Testing
St. Louis-based Knights Direct has been testing custom window treatments within its Home Decorators Collection catalog since the latter part of 2005. Now the company has gone a step further: This month it introduced a 32-page HDC Blinds catalog.
Jobs on the Rise for Direct Marketers
Things continue to look up for direct marketing professionals, according to the latest quarterly employment survey conducted by Owatonna, MN-based Bernhart Associates Executive Search.
Say Bye to Betty Crocker Catalog
Stick a fork in it — the Betty Crocker catalog is done.