Judi Hand, Author at Multichannel Merchant

Judi Hand

Judi Hand is chief revenue officer for TeleTech, the award-winning company that helps brands create incredible experiences, deepen custom engagement, and drive hyper growth. She previously served as president and general manager of Revana, TeleTech’s Growth Services division.

Why Account-Based Marketing Is Essential for B2B Sales

July 5, 2017 | Judi Hand

The buyer-seller relationship isn’t always the easiest to manage, especially when it comes to the B2B space. Here is why account-based marketing is essential for B2B sales.