Multichannel Campaigns: Raising Consumer Awareness
Commercial e-mail doesn’t operate in a vacuum. Consumers are inundated with messages from a multitude of sources and media
Winning a Spot in the Inner Circle
How can a marketer win a coveted spot within a consumer
What Are Your Consumers Saying About You?
This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle