Ken Burke
Until recently, merchants could succeed during the holiday season with a one-size-fits-all approach. But merchants can succeed at one-to-one selling during the holiday season by putting systems in place now to deliver personalized messages at opportune junctures on the path to purchase.
A revolution in shopping is undeniably underway. With the meteoric rise of mobile devices, ecommerce has morphed from being an alternative channel to an omnipresent connection between brands and consumers.
To keep up with consumers’ expectations and compete with the biggest online brands, it’s more important than ever for merchants to master two key principles: giving consumers what they want, where they want it.
Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.
While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion … Continue Reading →
Meeting consumers’ high expectations can reap substantial rewards: shoppers who use social networks for customer service are three times as likely to recommend a brand after a successful interaction. Here’s how you can deliver fluid, user-driven customer service to boost both sales and loyalty