(Direct Newsline) New York–More changes have occurred in advertising in the past 36 months than had happened in the past 36 years, said David Verklin,

(Direct Newsline) Businesspeople don’t have time to contend with “cool” online technology. Flash and other rich media doesn’t dazzle them. They want marketers

(Direct Newsline) A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better

(Direct Newsline) Panelists at a congressional hearing about spam and small businesses argued that a do-not-spam list is a bad idea and that the the Can-Spam

(Direct Newsline) Orlando, FL–The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen.

(Direct Newsline) A federal judge dismissed a lawsuit by U-Haul International involving pop-up ads for U-Haul

(Direct Newsline) White Plains, NY–Want to sell to the government? If you’re a business-to-business marketer, you should, said Mark Amtower, partner

(Direct Newsline) The Direct Market Association’s Net.marketing conference, thought earlier this year to be able to draw 1,000 attendees, now looks to

(Direct Newsline) Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association released