Live from the FTC Spam Forum: Blacklists Defend Their Methods
(Direct Newsline) With the memory still fresh of an e-mail blacklist company being served with legal papers, three blacklist executives were run through
Wientzen Embattled in FTC Free-For-All
(Direct Newsline) The direct marketing industry was put very much on the defensive Wednesday at a Federal Trade Commission forum on spam at which Direct
DMA Buys DMD Conference
(Direct Newsline) The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed.
Fingerhut president Sherman reportedly near deal for Federated’s apparel catalogs
(Direct Newsline) Michael Sherman is in talks with Federated Department Stores to buy most of the remaining Fingerhut Cos. properties, according to sources
Live from MeritDirect Co-op: A few surprises in b-to-b mail plans
(Direct Newsline) Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according
Live from MeritDirect Co-op: Web plus phone equals sales
(Direct Newsline) Direct marketers who use their Websites in concert with their telemarketing efforts make more money, said Neil Sexton, founder of Sexton’s
Live from DMDNY: privacy policies that make sense
(Direct Newsline) Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said
Amazon tests catalog listings
Not content to be an online superstore, Amazon.com has become a catalog mall as well. The Seattle-based marketer began testing more than 1,000 “peeper”
Former CEO bids for pieces of Fingerhut
Federated Department Stores yesterday received a bid from Tom Petters and Ted Deikel for “certain assets” of Fingerhut, Carol Sanger, a Federated spokesperson
Live from Net.marketing: E-mail use up, costs down
(Direct Newsline) New York–The average amount of revenue generated from an online customer grew from $168 in 2001 to $208 in 2002, while the cost to