(Direct Newsline) New York–The average amount of revenue generated from an online customer grew from $168 in 2001 to $208 in 2002, while the cost to

(Direct Newsline) Vermont Teddy Bear Co. has launched Pajamagram, a new gift delivery service. Elizabeth Robert, CEO of the Shelburne, VT-based direct

Pity the poor subject line. The electronic equivalent of a direct mail envelope, it is overlooked, misunderstood, laughed at, yawned over, and trashed.

(Direct Newsline) Peter Lytle plans to hold onto all of the assets of Fingerhut Cos. and to keep existing senior staffers if his bid to purchase the company

(Direct Newsline) Federated Department Stores told a union delegation on Monday that it would begin publishing Fingerhut catalogs again if a viable buyer

(Direct Newsline) A potential buyer has made a bid for the Fingerhut catalog, and parent company Federated Department Stores is considering the offer,

Chicago (DIRECT Newsline)–The captains of the catalog industry faced the national and trade press at Tuesday afternoon panel at the Direct Marketing

Minnetonka, MN–Scrawled at the top of an order form that arrived by mail at Fingerhut’s subsidiary Arizona Mail Order Monday was one chilling word: Anthrax.

New York–The Direct Marketing Association has enacted across-the-board cuts, eliminating 10% of its staff. Nineteen employees learned they were being

The U.S. Census is the mother of all databases. The federal government allocates more than $100 billion in federal funds based on census data. And for