Kristin Naragon

[email protected]

Kristin serves as the Chief Strategy and Marketing Officer at Akeneo, the product experience company. Prior to joining Akeneo, she was the global go-to-market strategy leader for Adobe’s marketing automation offering. Kristin also brings many years of experience spearheading alliances, sales, strategy, product marketing, and go-to-market capacities for B2B tech companies, from high-growth startups to category-defining major corporations.

teamwork collaboration rowing scull feature

The Manufacturer-Retailer Relationship: Collaboration Breeds Success

| Kristin Naragon

The dynamics of the manufacturer-retailer relationship are complex and subject to power shifts. Where retailers often excel at customer loyalty, recognition and retention, manufacturers control stock availability and product development. As customers continue to demand innovative digital experiences across a growing number of channels, effective communication and collaboration is crucial.