Kurt Heinemann
While retailers have typically focused on competition amongst each other, their true competitors online are Amazon and Google. See how Amazon and Googles moves are impacting other online businesses.
With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.
Creating a great digital shopping experience used to be easy. Your visitors connected with you through their desktop computers. And then the iPhone and powerful smartphones came along and all hell broke loose. Here’s how a 1 to 1 commerce platform can help you understand your customer once again.