New Year, New Resolutions
Provide true cross-channel convenience. First off, it’s important to clarify what this means. It starts with the ability to purchase across all of your
Provide true cross-channel convenience. First off, it’s important to clarify what this means. It starts with the ability to purchase across all of your
Online merchants have one primary goal, just as retail and catalog merchants do, and that is to turn browsers into buyers. Getting the customer’s attention
A wise merchant understands his customer and the evolution of that customer base while having a clear perception of his product and the positioning of
Here’s a sure sign that e-commerce has come of age: More Americans shopped online during the 2001 holiday season 58.7 million than voted in the 2000 presidential
In the early days of e-commerce, many users surfed the Internet to research product information; then after comparing prices and features, they would
The world of electronic commerce changes faster than the weather in New England. Pioneers such as online bookseller Amazon.com and music marketer CDnow