Lori Mitchell-Keller
Lori Mitchell-Keller is Global General Manager of Consumer Industries at SAP. In this role, she leads the Retail, Wholesale Distribution, Consumer Products, and Life Sciences Industries with a strong focus on helping SAP customers transform their business and derive value while getting closer to their customers. Mitchell-Keller brings over 25 years of experience in the software and consumer goods industries, including more than fifteen years as an executive driving business strategy while building strong and sustainable relationships with customers, partners, financial analysts and industry experts.
As organizations begin to strategize for the year ahead, retailers and consumer product companies looking to thrive in the digital era know it’s pivotal to incorporate new technologies into their business. Here is how organizations now have a 360-degree view of the supply chain.
When shopping for a product, the price and quality of an item are often key differentiators for consumers. In today’s digital world, however, the customer experience is equally, if not more, important. Here are three ways retailers can drive the customer experience.
Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
The workplace of the future will be the most advanced the world has ever seen. Instead of traditional business models focused on simply delivering goods from one location to another, companies are now working across all channels to deliver a seamless omnichannel experience.
Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.
When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?
Data analytics has a chance to cut through the carbon reducing pie for retailers. Find out how this is possible and what it can do for your business.
Shoppers look pretty much the same as they did a few years ago when smart phones became prevalent. Shopper expectations, however, are vastly different. And guess what, it might just be our fault.
Across the world, a few retail brands have built empires out of successfully leveraging both local and cross-border commerce transactions.