Second language
Giving your customers the option of placing orders in a language other than English can be a great way of tapping a new market. But if you don’t do it
Photo Finish
It’s summer in Saratoga Springs, NY, but not everyone is headed to the town’s famed racetrack. Several out-of-towners are here not for the ponies but
Forecasting Profits
Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.
Slackening demand curbs prices
An end to labor issues at two paper mills, along with reduced demand, will result in flat to slightly lower paper prices heading into next year, experts
Taking Credit
Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer
Good calls for Wine Enthusiast
In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign
AllNative boosts sales creatively
When Winnebago, NE-based Native American products merchant AllNative revamped its catalog design earlier this year, it hoped to give customers a better
Edmund Scientifics Eyes Education Market
Although its parent company, Science Kit & Boreal Laboratories
Williams-Sonoma and CBS Cook Up a Deal
San Francisco-based kitchenware cataloger/retailer Williams-Sonoma will be treating customers to a preview of the fall season
Facility measures
Evaluating your distribution center’s performance involves foolproof benchmarking, but that’s easier said than done. Luckily, the Mailing & Fulfillment