Taming Turf Wars
Getting operations personnel to work with the marketers isn’t always easy. Ops is concerned with the details, and marketing is concerned with sales, says
Sure Fit Files for Chapter 11
Citing an overly aggressive growth plan as the culprit behind its financial woes, Allentown, PA-based slipcovers manufacturer/marketer Sure Fit filed
Marrying Ops and Marketing
Your operations workers aren’t just fulfilling customer orders; they’re fulfilling your company’s marketing plans and communicating directly with the
New Product Review, with an Ops Eye
A major complaint of the operations team is that new marketing and merchandising initiatives don’t always work with the existing packaging supplies. To
Eco Group to Launch Catalog Blacklist
ForestEthics isn’t afraid to name names. The San Francisco-based environmental advocacy organization is threatening to go public with a of catalogers
Burpee Goes Low-Carb with Cook’s Garden
Seeds and plants mailer W. Atlee Burpee & Co. may be more than 128 years old, but it’s hip to the current low-carb diet craze. The Warminster, PA-based
The Model Student
One of a minority of catalogers that practice environmentally responsible practices, according to San Francisco-based environmental advocacy organization
Creating a Dream Team
Eighteen years after founding Firefighters Bookstore, Peggy Glenn says she finally has her dream team of employees. It was getting people to buy in, to
Pricing: So Far, So Stable
As expected, paper prices have been stable so far this year. But observers offer differing opinions as to when prices will rise, and by how much. Our
Dealing with Problem Children
On the operations side of the business, catalogers all too often must contend with chronically tardy employees, workers too wracked with personal problems