Ecolab Connects the Dots with Its Catalog Acquisition
A $3.8 billion manufacturer/marketer of commercial sanitation and cleaning supplies, Ecolab had a direct sales force of nearly 12,000 reps in 70 countries.
Live from Paper Week: Never Mind the Playing Field
New York–As North American paper companies struggle to compete more effectively with European mills, they need to stop worrying about whether the
New Web Catalogs
The Gifted Ones If you’re looking for a unique themed gift basket to celebrate occasions ranging from Hanukkah to housewarmings, The Gifted Ones probably
Blair Homes In on Boomers with Expanded Catalog
Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between
Holsted Marketing Relaunches Catalog
New York-based Holsted Marketing is primarily a provider of syndicated continuity programs for catalogers such as Blair Corp., Brylane, and Swiss Colony.
Meat Mailers Take Mad Cow Disease in Stride
Despite news that mad cow disease, or bovine spongiform encephalopathy (BSE), was found in a slaughtered dairy cow, catalogers that sell beef say they
The FAO Schwarz Saga Continues
Toys marketer FAO Schwarz, part of bankrupt parent firm FAO, may have narrowly escaped a shutdown when an 11th-hour buyer swept in just after Christmas.
BBC America Shop Rules Britannia
The sun has set on the Britannia catalog. Having acquired the catalog from TargetDirect in August, New York-based BBC Worldwide Americas (parent company
Blair Makes Itself at Home with Big Book
Continuing its efforts to win over baby boomers, Warren, PA-based Blair Corp. mailed an expanded version of its home goods catalog on Jan. 5. Between
Live from Shop.org: Affiliating with Success
New York–On Jan. 13, the first day of the National Retail Federation-sponsored Shop.org conference here, three cataloger/retailers discussed the challenges