Easy Does It for Boden’s U.S. Expansion
Proceeding with caution, U.K. apparel marketer J.P. Boden & Co. mailed the second edition of its first U.S. catalog last month to 250,000 rented names.
Laughing All the Way to The Cartoon Bank
The New Yorker magazine is banking on the popularity of its acclaimed cartoons with the launch of The Cartoon Bank catalog. Introduced in November, the
Panache Assets Set for Auction
The remaining assets of Panache, the now-defunct catalog of home-entertaining accoutrements, are scheduled to be auctioned on April 10. Founded in fall
Laughing All the Way to the Cartoon Bank
“The New Yorker” magazine is banking on the popularity of its acclaimed cartoons, first with a Website and now with a print catalog. Several years after
Library Products Mailer Reaches Out to Consumers
Since the early 1900s, the Gaylord Bros. catalog has sold supplies such as stamps, shelving, and preservation tools to libraries. Now, in the early 2000s,