Vacation catalogers travel overseas for printing
During the past year, U.S. companies outsourcing call center services to overseas providers have been getting a lot of attention. But a few travel catalogers,
Makeover helps Suplay pin down sales
A chance meeting with a creative consultant at the Annual Catalog Conference two years ago resulted in a redo for Elma, WA-based cataloger Suplay Wrestlers
The Proof is in the System
Selecting a proofing system for catalog production can be a complicated process. You have to prioritize such factors as color accuracy, speed, and cost;
Survey says: research works
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective
Variable printing: time to get personal?
With paper prices on the rise and postal rates likely to follow suit next year, more catalogers should be looking into variable data printing, according
On-track online
It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive
Returns Engagement
Catalogers know that a customer making a return isn’t happy with the product. But if you can quickly and efficiently process the return, you may be able
Roses mailer nips bad addresses
The perishable nature of Heirloom Roses’ product line makes incorrect addresses even more of a customer satisfaction issue than it is for companies that
CWD Finds Fitting Way to Reduce Returns
All catalogers would like to reduce their return rates, but Richmond, VA-based children’s apparel cataloger Children’s Wear Digest tries to head off the likelihood of returns even before shipping the merchandise to customers.
To keep growing, Sharper Image prunes
Sharper Image Corp. has had a great run: For nine of the 10 past years, the San Francisco-based manufacturer/marketer of high-tech gifts enjoyed sales