Holiday hearty for most
Today’s cynical consumers are romantics at heart, if this year’s Valentine’s Day sales are any indication. Most catalogers, particular food gifts mailers,
To keep growing, Sharper Image prunes
Sharper Image Corp. has had a great run: For nine of the 10 past years, the San Francisco-based manufacturer/marketer of high-tech gifts enjoyed sales
best book forward
The needs of prospects, who may never have seen your catalog before, differ from those of returning buyers, who already have some relationship with you
Live from NEMOA: Creative Differences
Strong catalog creative, from compelling imagery to easy-to-read typefaces, is an essential component of effective branding, Glenda Shasho Jones
Live from NEMOA: Lego Builds Brand Brick by Brick
Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,
Live from NEMOA: Of Pricing and Men (and Women)
Catalogers need to pay more attention to the effects of inventory management, mailing drops, and pricing strategy beyond the immediate response curve, retail researcher Dr. Duncan Simester said during his session at the New England Mail Order Association spring conference.
Live from NEMOA: Feeling Groovy
The fake vomit, handshake prank buzzers, and whoopee cushions that Bradenton, FL-based novelty gifts cataloger Johnson Smith Co. sold 30 years ago haven
Live from NEMOA: The Blooming of 1-800-Flowers
Westbury, NY-based 1-800-Flowers didn
Live from NEMOA: Putting the Sell in Creative
The creative departments of catalog companies concentrate too much on esthetics and not enough on showing off merchandising and copy to drive response, Bill LaPierre, vice president, brokerage division of Peterborough, NH-based list firm Millard Group, told attendees
Sharper Image adds a new channel TV
The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based