LIST AND DATA STRATEGIES caught up recently with Chris McDonald, executive vice president of cooperative database Abacus and data management for Broomfield, CO-based database marketing services provider DoubleClick.
LDS: What is the state of cooperative databases today? Is there too much saturation?
Thanks to a data hygiene/enhancement tool, Madison, WI-based apparel marketer Wintersilks experienced a 40%-60% lift in the performance of names in the middle tier of its house file.
Wintersilks did an A/B-split mail test on its house file in December 2004, mailing a control group of house file addresses against a group of addresses enhanced by software from Little Rock, AR-based data solutions provider CognitiveData. The software, which incorporates data from outside sources as well as name/address hygiene tools, helped locate 12- to 36-month buyers who had moved or changed their name since their previous purchase.
San Francisco, CA-based private equity firm JH Partners is at it again: On March 18, JH Partners recapitalized Cleveland-based AmeriMark Direct, a marketer of women
By now most multichannel merchants know about matchbacks and the importance of understanding where online and retail buyers are coming from rather than
Now that Spiegel Inc. has yanked Eddie Bauer off the selling block and is committed to revitalizing the $1.3 billion business, many industry observers
Weehawken, NJ-based multititle mailer Hanover Direct sold upscale gifts and decor cataloger/retailer Gump’s to a consortium of private investors for $8.5
Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once
Half of the 14 publicly traded business-to-business and computer merchants tracked by Catalog Age ended 2004 with a stronger fourth-quarter bottom line
Private equity firm Reliant Equity Investors has acquired Westerly, RI-based The Paragon Gifts Holdings, parent of gifts titles The Paragon and Bits and Pieces,
A ruling from the U.S. Postal Service may mean higher mailing costs for nonprofit mailers come June 1.
At issue is the personalization of nonprofit mail pieces that contain a “dual purpose,” says Ellenor Kirkconnell, assistant director of Washington-based Alliance of Nonprofit Mailers. For example, a letter sent to a donor that highlights the amount of his last donation for tax purposes and also asks for a future donation would be considered a dual-purpose letter.