Mark Del Franco

1-800-Flowers.com Acquires Cheryl & Co.

| Mark Del Franco

Looking to bolster its presence in the food, wine, and gift baskets category, Garden City, NY-based 1-800-Flowers.com purchased Westerville, OH-based Cheryl & Co., a manufacturer/marketer of baked goods

2004 a Record Year for DM Deals

| Mark Del Franco

Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies

Luxury lives

| Mark Del Franco

It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO

NEW WEB CATALOGS

| Mark Del Franco

Footy Pajamas When Kim Kaputska could not find suitable footy pajamas for her 14-month-old daughter, a Website was born. Although about 95% of the product

Eziba forced to liquidate

| Mark Del Franco

Aseries of marketing mishaps forced North Adams, MA-based global goods cataloger Eziba to shut operations in January. On Jan. 14 it laid off 12 of its