Mark Del Franco

Live from FirstLook 2005: Calm Down, Marketers

| Mark Del Franco

“Merchants and marketers are nervous,” Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, said during his keynote address at Shop.org’s FirstLook 2005 on Thursday. “The basic tools of marketing do not work the same they used to.”

Eziba Suspends Operations, Goes Up for Sale

| Mark Del Franco

North Adams, MA-based global goods cataloger Eziba temporarily suspended operations this week and is now up for sale. The move came several months after a computer error sent tens of thousands of fall catalogs to the wrong addresses,

Boston Proper to Launch Travel Catalog

| Mark Del Franco

Following on the heels of last year’s launch of Boston Proper Sport, Boca Raton, FL-based women’s apparel mailer Boston Proper will mail 2.5 million copies of a 76-page travel apparel catalog in March, says president/CEO Michael Tiernan.

New glory days for Old Glory

| Mark Del Franco

Rock ‘n’ roll music merchandise print and Web catalog Old Glory is back in the hands of its original owner. Glenn Morelli who started Old Glory as a boutique

Seeking overseas success

| Mark Del Franco

After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark