Mark Del Franco

Seeking overseas success

| Mark Del Franco

After a few years of waning interest in marketing overseas, a number of U.S. merchants are stepping up their international efforts. According to Mark

New Bill to Spur Japanese DM Growth

| Mark Del Franco

Marketers with experience in building businesses in Japan know that one of the greatest challenges is customer acquisition. But a recently passed Japanese law should make prospecting easier.

Old Glory Founder Buys Back Catalog Business

| Mark Del Franco

You can go home again: The founder of rock-and-roll merchandise marketer Old Glory once again owns the catalog and Website. Last month Glenn Morelli, who had sold the direct division of Old Glory to Alloy in December 2002, bought the properties

Lillian’s Latest Redesign

| Mark Del Franco

The icon has a new icon: Rye, NY-based industry stalwart Lillian Vernon Corp. is tweaking its catalog, reworking its Website, and even flaunting a new

UPS, FedEx Raise Rates Again

| Mark Del Franco

Another year, another rate hike: Parcel carriers United Parcel Service and Federal Express are both raising rates on Jan. 3. Rates for UPS Ground, UPS

Strategy Comes into Play

| Mark Del Franco

The summer months came and went without much notable deal activity. Just 16 deals were orchestrated in the third quarter. That’s up from 13 in last year’s