August Sales Roundup
Improved catalog sales in the month of August for the publicly traded cataloger/retailers give cause for cautious optimism as consumer marketers gear up for the all-important fourth quarter.
Best Buy Mails B-to-B Book
Aiming to grab a greater share of sales from corporate customers, Minneapolis-based consumer electronics retailer Best Buy has launched a business-to-business
Scotts Buys Smith & Hawken
On Aug. 9, Marysville, OH-based lawn care products manufacturer Scotts purchased $145 million Novato, CA-based Smith & Hawken, a cataloger/retailer of
The Insert Media and the Message
Insert media package inserts, bind-ins, blow-ins, and the like have long been considered the ugly stepsister of prospecting methods. One reason may be
Martha Stewart Catalog to Close
As revenue at Martha Stewart Living Omnimedia (MSO) continues to tumble, the New York-based company announced on Aug. 3 that it would eliminate its catalog
Good Time for Bargain Hunting
When it comes to mergers and acquisitions, one company’s hardship is another’s gain. When a company is operating under financial duress, notes Jim Adams,
Dick Blick Holdings Buys The Art Store
Chicago-based Dick Blick Holdings, which mails the Dick Blick Art Supplies catalog as well as home and garden title Alsto
Best Buy Mails B-to-B Book
Look out, Staples. Beware, CDW. Minneapolis-based retailer Best Buy is going after the business market.
List Test Offers You Can’t Refuse
You’ve seen the offers in your e-mail inbox: Rent 10,000 names from a given list and receive free gift, or test the file at a deeply discounted rate.
From Office Furniture to Futons
During the past 30 years, Milwaukee-based National Business Furniture has sold furniture exclusively to midsize businesses, schools, and churches. Now