Reagan’s Museum Store Flooded with Calls
Devotees of former president Ronald Reagan, who died June 5 after a prolonged battle with Alzheimer
May Sales Roundup
For most of the publicly traded catalogers tracked by CATALOG AGE, May was indeed a merry month.
Deal Market Revving into Gear
If the first quarter is any indication, 2004 is going to be a banner year for industry deal making. During the first three months of the year, 21 catalog
Game, Set, Match-back
Most catalogers have long used source codes to determine the success of the lists they’ve rented. Codes indicating the source of the recipient are printed
Star Struck Pitches More Team Catalogs
Like a baseball team general manager tinkering with his roster, Bethel, CT-based sports memorabilia marketer Star Struck this spring added three professional
Campaign Management Reform
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
Rugs Direct Rolls Out Print Catalog
Internet marketer Rugs Direct now covers the print catalog channel as well. The Winchester, VA-based home decor company mailed 500,000 copies of its first
Neiman Marcus Seeks Buyer for Chef’s Catalog
Upscale cataloger/retailer Neiman Marcus Group could be ready to cut the apron strings to its Chef
Mackenzie Ltd., Ducktrap River Fish Farm Merge Catalogs
Baltimore-based upscale food cataloger Mackenzie Ltd. is merging its mail order business with that of Belfast, ME-based smokehouse Ducktrap River Fish
Live from ALC’s For Brokers Only: Shoot For the Stars
Despite rising costs and challenges,