LIVE FROM THE ANNUAL CATALOG CONFERENCE: BigTray.com Sees Fit to Print
In an effort to reach a broader customer base, San Francisco-based online marketer BigTray.com launched a 130-page print catalog in March. A marketer
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Copy Expert Says: Guilt Sells
Chicago–Mothers aren
LIVE FROM THE ANNUAL CATALOG CONFERENCE: Five Quick Lessons from Williams-Sonoma’s Pat Connolly
The marketing landscape is changing. There
Wasserstein Bullish on Bear Creek
For months the rumor mill was busy with tales of an impending sale of Bear Creek Corp., parent company of food gifts cataloger/retailer Harry and David
Under Financial Siege Motherwear Sold
If you’ve heard of Pangea Holdings at all, it’s probably because the investment group is the stalking horse bidder in the auction of Spiegel’s Newport
The Return of the Initial Public Offering
After a heyday in the mid- to late 1990s, followed by a drop off during the past three years, it seems that initial public offerings (IPOs) are making
As We Change Closes
Women First HealthCare, the parent of San Diego-based cataloger As We Change, folded the title in late March. Julie Martin, Dale Steele, and Nancy Casey
For Most, a Happy Ending to 2003
For the all-important fourth quarter, 11 of the 15 publicly traded consumer marketers tracked by Catalog Age 73% reported revenue increases. That’s consistent
Potpourri Grabs Another Title
With needlecraft catalog The Stitchery, home decor book Expressions, and jewelry and gifts titles The Pyramid Collection and Nature’s Jewelry among its
The Art of Reading Data Cards
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information