Multichannel Prospecting for B-to-B
For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100
A Day in the Life of Touch of Class
A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:
As We Change to Close
Women First Healthcare, the parent of San Diego-based cataloger As We Change, will fold the title by the end of the month. Julie Martin, Dale Steele,
Changes Continue at Caswell-Massey
Since quietly being acquired by Pompano, FL-based BFMA Holdings in July, manufacturer/marketer Caswell-Massey has launched a spin-off catalog and installed
Cataloger Seeks Credit Terms from USPS
Could the U.S. Postal Service begin granting credit terms to mailers? It will if Chris Bradley, president/CEO of Portland, ME-based bedding cataloger
Mid America Buys Rocky Mountain Motorworks
Mid America Motorworks acquired Woodland Park, CO-based Rocky Mountain Motorworks late last month. Rocky Mountain was Effingham, IL-based Mid America’s
Charles Keath Changes Hands
Direct Marketing Services Inc. (DMSI) has acquired the name, intellectual property, and house file of apparel and home decor catalog Charles Keath from
Stalking Horse Hopes for Bigger Stable
North Mankato, MN-based conglomerate Taylor Corp. may be the largest cataloger you’ve never heard of. A specialty printing company, Taylor also has a
Moore Medical Weighs Two Offers
Call it the power of direct marketing that led two companies to offer to purchase New Britain, CT-based Moore Medical in January. On Jan. 20, San Francisco-based
Production Page: Better Color Management
For catalog production managers, color can be a four-letter word. In some product lines in particular apparel, home decor, food inaccurate color reproduction