Buy.com Buys Into Magalog Format
In the wake of the dot-com bust, Irvine, CA-based Web marketer Buy.com has launched a 40-page magalog as a means of garnering additional sales. The Buy.com
Frederick’s Sues Arthur Andersen
Though it’s in the news for its role in the Enron Corp. bankruptcy debacle, Chicago-based Big Four accounting firm Arthur Andersen is also dealing with
Mailers Say, Webward Ho!
Just as two heads are better than one, direct marketers have come to realize that two marketing channels are better than one. Because the strengths and
Operations and Management: Adventures in Benchmarking
If you want to assess and from there, improve the efficiency of your distribution and call centers, you first need to calculate your own productivity
Lillian Vernon: the next Martha Stewart?
Lillian Vernon is stepping down as chairman/CEO of the company she founded in 1951. But the merchandise maven will still have a say in its direction.
Angelica to sell catalogs to Cintas, Medline
Uniforms, textile rental, and laundry services firm Angelica Corp., which mails the Life Uniform and Image Apparel catalogs, said on March 4 that it is
Mergers & Acquisitions: Few Wanted to Make a 4Q Deal
Just 21 catalog-related deals were transacted in the fourth quarter of 2001, compared to the 33 deals consummated in October, November, and December of
Operations and Management: To Lease or to Buy?
Like consumers shopping for a car, catalogers often debate whether to lease or buy a new piece of equipment for their distribution centers. Sure, you
Penney Redesigns Big Book
If you received one of the 14 million spring/summer J.C. Penney catalogs that began mailing in January, you may have noticed a few changes. The $3.8 billion
Smith & Hawken Catalog Founder to Deliver Organic Bouquet
Catalog veteran Dave Smith is back. The cofounder of gardening supplies cataloger/retailer Smith & Hawken is now president/cofounder of Organic Bouquet,