Mark Del Franco

Knight’s Ltd. Goes Direct

| Mark Del Franco

Multititle mailer Knight’s Direct has quietly been making some big changes during the past year. In late December, the tightly held holding company changed

The Rise and Fall of Japan

| Mark Del Franco

Japan was a spectacular success for many U.S. marketers in the mid-1990s. But now several catalogers that had prospected heavily there, such as Hanna