FINANCE Taking back the Web
As market cools, some spin back Web units Last year, multichannel marketers were racing to spin off their Internet divisions as separate public companies.
FULFILLMENT Last-minute gift-wrapping tips
Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday
CONSUMER CATALOGS
Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted
The blurring of party lines
Traditionally, Republicans have been fiscally conservative and preached reducing the size of the federal government and putting the power at the state
Magram, Brownstone back in the mail
Under a new owner, women’s apparel catalogs Lew Magram and Brownstone Studio are back in the mail, just three months after parent company StyleSite Marketing
The Lighthouse expands its focus
Just three years after revamping its catalog offering to include items for senior citizens as well as for those with vision problems, Lighthouse International,
BUSINESS-TO-BUSINESS
A soft quarter for B2B But computer marketers report double-digit sales gains What a difference a year makes. In last year’s second quarter, nearly all
Web is the Rx for Moore Medical
Medical and surgical supplies cataloger Moore Medical is putting its money where it hopes new customers are: the Internet.The New Britain, CT-based business-to-business
Gold Violin’s second act: a print catalog
Online gifts marketer Gold Violin hopes its fall catalog rollout will make beautiful music with seniors and baby boomers with aging parents. One million
New ruler for Animal Town
Kings Road Entertainment began as an independent film production company in 1984, but with its June acquisition of children’s products cataloger Animal