DIGITAL LEADERS: Going digital lets S&S Worldwide reuse images in multiple titles
As an educational supplies, recreational products and therapeutical items marketer, Colchester, CT-based S&S Worldwide casts a wide net. The multititle
OPERATIONS: Major expansion for VT Country Store
No longer just a folksy general merchandise marketer, Vermont Country Store is gearing up for serious expansion. The Manchester, VT-based company in May
STAFFING: Cataloger labor crisis
Mailers face worker shortages at all levelsFor San Jose, CA-based telephony products cataloger Hello Direct, being located in Silicon Valley has its advantages.
CUSTOMER SERVICE: Is service suffering?
The lure of the Web may cause mailers to put the back-end on the back burnerSuperior customer service has always been a basic tenet of catalog shopping.
BUSINESS-TO-BUSINESS: Outbound efforts pay off
Expanding into field and phone sales boosts first-quarter resultsBusiness-to-business mailers that are beefing up their outbound telemarketing and field
DELIVERY: Passing the white glove test
Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,
MARKETING STRATEGIES: Delia’s growing pains
Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For
MERGERS AND ACQUISITIONS: Few first-quarter deals
Are investors, dot.coms still interested in catalogs?Despite widespread and growing interest in catalogers from pure-play Web marketers and private equity
CONSUMER CATALOGS: Fourth-quarter blues
Several big players suffer drop in holiday salesAs we all know, the fourth quarter, which includes Christmas, is the make-or-break season for consumer
Tidewater Workshop crafts an IPO
When Peter Caporilli was employed at W. Atlee Burpee Seed Co. in the early ’90s, his woodworking skills came to the attention of company executive John