Netting consumer customers
Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But
ACQUISITIONS: Lillian Vernon buys Rue de France
After more than 49 years in the catalog business, Rye, NY-based Lillian Vernon Corp. is making its first-ever acquisition. On Feb. 21, the gifts and home
INVENTORY MANAGEMENT: Counting on accuracy
Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to
STRATEGIES: ONE BIG SECRET
Victoria’s Secret parent integrating brands and channelsFor the past two years, Intimate Brands Inc.’s chairman/CEO Leslie H. Wexner has held monthly
REDESIGNS: Hormel `spices up’ its Spam
Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.
DIGITAL LEADERS
Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that
RETURN RATES: Good news about returns
Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday ’99. On top of
SYSTEMS SOFTWARE: Smooth implementations
Planning and testing can simplify system installationsInstalling a full-blown catalog management system or patching an existing system to integrate your
Lillian gambles on recruitment
Rye, NY-based gifts cataloger Lillian Vernon isn’t relying on Lady Luck when it comes to recruiting employees for its Las Vegas call center. Instead,
Minors are major for Star Struck
There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record