PACKAGE DELIVERY: Carriers ace the holidays
Even with the influx of packages shipped by Web-only merchants, most catalogers contacted by Catalog Age gave high marks to parcel carriers during the
REDESIGNS: Hormel `spices up’ its Spam
Gifts book features new editorial and productsAustin, MN-based Hormel Foods wants to remind consumers that Spam isn’t just a term for unsolicited e-mail.
SYSTEMS SOFTWARE: Smooth implementations
Planning and testing can simplify system installationsInstalling a full-blown catalog management system or patching an existing system to integrate your
SPIN-OFFS: Birth of a teen Venus
Venus Swimwear targets teens with new titleHoping to convert teenage girls into lifelong buyers, Jacksonville, FL-based swimsuit cataloger Venus Swimwear
DIGITAL LEADERS
Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that
TECHNOLOGY: Smith & Hawken learns XML
With help from extensible markup language (XML), garden supplies cataloger/retailer Smith & Hawken has shaved up to four days from its drop-ship order
RECEIVING: Getting the goods in faster
Advanced notice and planning can streamline the receiving processCatalogers constantly trying to deliver packages faster to customers often give short
CONSUMER AND CATALOGER/RETAILER: Topsy-turvy third quarter
Previously profitable mailers see red; others return to the blackCall it a reversal of fortunes: During the third quarter of 1999, a number of the publicly
Support Plus foots a spin-off
`Get ’em while they’re young” is the marketing philosophy that has driven countless companies over the years. It’s also the strategy behind the footwear
ONLINE SERVICE: Cultivating super cyber reps
What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your