Call centers: Applying peer pressure
Would you buy more from a telephone rep who sounds just like you? Some catalogers are betting that their customers would, and are hiring call center employees
Still no respect
Though many catalogers are producing strong sales and earnings figures, the stock performance of most publicly traded catalog companies continues to lag
Picking up the pace
Getting orders out the door faster is a primary goal of many catalog operations. Streamlining your order picking process can help you achieve that goal.According
INTERNET AS SAVIOR?
For years, Weehawken, NJ-based Hanover Direct was one of the more acquisitive catalog companies in the business, having bought six titles since 1993 alone.
Buying an online presence
For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.
Vermont’s colorful spin-off
Shortly after general merchandise cataloger Vermont Country Store mailed its Goods & Wares spin-off in early April, “I began getting calls from people
Playboy adds Spice
Playboy Enterprises’ $100 million acquisition of the Spice adult pay-per-view service in March, a year after the deal was first announced, has made the
The 10 BEST Cost-Cutting Ideas of All Time
In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off
E-commerce: Disappearing ink
Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based
Year ends on a weak note
Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel