Off to a heck of a start
Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the
CO-OP DATABASES Small mailers dig into co-ops
The rise of the cooperative prospecting database has provided smaller mailers with access to many more names than were available to them even five years
PRIVACY Putting the brakes on DMV data
The legal tug-of-war over the selling of motor vehicle information continues, to the dismay of data compilers. An Illinois state appeals court ruled in
Signs of a shift in list trends
The 1998 Catalog Age Benchmarking Report on Lists and Databases shows that catalogers are becoming less guarded about sharing their list data with their
`We got a better offer’
Harley Davidson parts supplier Global Motorsports, which fought off a $90 million hostile takeover bid from rival (and minority investor) Golden Cycle,
Reinventing list firms
As mailers continue to pursue more targeted names, delivered quickly and on the cheap, list companies, service bureaus, and list compilers will be scrambling
Five hot markets
With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble.
Mergers and Acquisitions: No Big Spenders
First-quarter merger and acquisition (M&A) activity among catalogers slowed 26% this year, as companies concentrated on absorbing earlier transactions
Debit card use to grow
Although debit cards debuted about 10 years ago, consumers are just now embracing them. Credit card provider Mastercard estimates that from 1996 to 1997,