Front-end Web strategies
Web marketers such as online bookstore Amazon.com are quickly learning that customization can lead to cobranding and Web partnerships. Amazon.com’s innovative
Back-end Web developments
With the Internet now picking up steam as a viable sales channel for catalogers, electronic commerce systems are becoming increasingly sophisticated on
Print and electronic catalogs, hand in hand
As we approach the 21st century, the debate over whether electronic catalogs will make print catalogs obsolete is bound to heat up. After all, the explosive