London–It’s been said many times: Business-to-business catalogs need not be boring. But many b-to-b marketers still struggle with developing enticing creative that also sells. The Consortium, a U.K. supplier of educational products, found a way to appeal to its customers with creative that works.
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
U.K. consumers may get a fraction of the catalogs that their U.S. counterparts receive, but many are nonetheless unhappy with the increasing amount arriving in the mailboxes. During the past 12 months, Panache, a Norfolk, U.K.-based mailer of apparel for mature women, has seen a big jump in the
U.S. marketers aren
Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week
Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.
Atlanta—If you’re thinking about writing a blog to promote your company, consultant Jon Roska has some advice for you: Don’t.
Atlanta–The secret to Steve Wynn’s success? The truth. “The only way to get someone like me where I want to go is the truth,” the Las Vegas hotel king and chairman of Wynn Resorts told attendees during his keynote address at the Direct Marketing Association here on Oct. 17.
Luxury products marketer Neiman Marcus is a prolific e-mailer, according to Brendan Hoffman, president/CEO of the Dallas-based company’s Neiman Marcus Direct unit. Addressing attendees of the eTail conference, Hoffman admitted that many industry observers contend that Neiman sends too many e-mails
One size don’t not fit all when it comes to channel integration, said Joan Broughton, vice president of multichannel programs for outdoor products marketer Recreational Equipment Inc. (REI).