Backroads, 2000-2001
Biking through Brittany, kayaking through Costa Rica, hiking through Hawaii…does this sound like your type of vacation? Even if it doesn’t, the Backroads
Patagonia, Holiday 1999
As a cataloger/retailer/wholesaler/Web marketer, Patagonia is indeed a multichannel powerhouse. And, judges said, the outdoor gear and apparel marketer’s
Williamsburg, Autumn 1999
Even though America’s rather solemn forefathers George Washington and Thomas Jefferson are part of Williamsburg’s heritage, the 18th-century-inspired
Jane’s, 2000 Edition
According to its mission statement, Jane’s aims “to be the leading global information and intelligence provider for defense, security, transport and law
Sundance, March 1999
Without question, this is a Sundance catalog. The rustic design, the unique, handcrafted products, the use of natural materials – all show that the book
Craftsman Power and Hand Tools, 1999-2000
Serious craftsmen can never get enough of heavy-duty tools and equipment, such as band saws, hammer drills, pneumatic nailers, and stick welders. Wood-
Harry and David, Cool Fruit 1999
A fruit basket is only a fruit basket – unless, of course, it comes from Harry and David. The venerable fruit gifts cataloger knows how to sell fruit
MERCHANDISING: Fashion dressing up home
Apparel trends continue to drive home decorWhile the apparel industry has long influenced other merchandising sectors, the fashion influence is hitting
WHY B-to-B SUCCEEDS OVERSEAS
With notable exceptions, such as apparel mailers Lands’ End and Eddie Bauer, few U.S.-based consumer catalogers have created a significant presence in
DIGITAL CONTENT MANAGEMENT: Need for speed spurs use of digital technology
Speed, simplicity, and profits are what catalogers seek from their digital content management (DCM) system, according to a survey by Menasha, WI-based