Abercrombie store photos an illegal eyeful
Abercrombie & Fitch years ago frequently found itself in hot water over the racy photos and content in its now-defunct A&F Quarterly magalog. The apparel
Online Sales CONTINUE TO CLIMB
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
SHORT ORDER
The fact that gifts cataloger Lillian Vernon laid off 25% of its staff on Dec. 20 was a sure sign that this was not going to be a great season. It was,
Will DHL Stay the Course in the U.S.?
With at least two major investment banks pushing for Deutsche Post to pull DHL out of North America, multichannel merchants may be wondering about the fate of DHL Express US.
Critical Issues and Trends
Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern
Scorecard Reveals Environmental Santas and Scrooges
Catalogers are making strides toward greater environmental responsibility, but the industry
Co-ops crippling catalog list business
How are catalog list owners like the U.S. Postal Service? Both keep raising prices to make up for business shortfalls. And catalogers can’t ignore this vicious cycle, Bill LaPierre told attendees of the NEMOA conference in Portland, ME, in September.
Live from DMA: Kenneth Cole’s Major Production
Chicago–Did you ever wonder why shoes manufacturer/marketer Kenneth Cole is called Kenneth Cole Productions? In his keynote address at the DMA annual conference, Kenneth Cole himself detailed how he started the company 25 years ago.
Live from DMA: Greco on Self-Regulation Challenges
Chicago–Direct marketers face a lot of challenges these days, but perhaps the most pressing, according to DMA president/CEO John Greco, is state “do-not-mail” legislation. In his Oct. 15 keyout address at the DMA’s annual conference here, Greco noted that if any of the proposed do-not-mail laws pass, “we believe a lot of consumers will sign up, even if the reason don’t make sense.”