Michael Bilotta
Michael Bilotta is Head of FX for North America and Latin America at the Global Online Business Line for Ingenico ePayments. Michael’s focus is on bringing actionable intelligence and industry thought leadership to all merchants and partners. His vision is to create a model of transparency and partnership around currency management within the global payments marketplace designed to increase customer conversion.
Foreign exchange (FX) or currency conversion is the lynchpin underlying international trade but many cross-border sellers lack the necessary level of expertise, ultimately leading to lost sales and disgruntled customers. Here are 5 things every cross-border seller needs to know when it comes to FX.